TikTok is a short-form, video-sharing app that permits customers to create and share as much as three-minute movies on any matter.
In recent times, TikTok grew to become one of the downloaded social media apps. TikTok is simply the fifth non-gaming app to achieve the three-billion obtain stage.
As well as, as of January 2022, TikTok had multiple billion month-to-month energetic customers worldwide. Amongst these statistics, Statista discovered that TikTok customers watch 167 million hours of movies on the app each minute.
Do you know? In 2021, TikTok ranked within the high 10 record of platforms answerable for driving visitors from social media to GiveSmart fundraising occasion websites. And 85% of entrepreneurs rank short-form movies as the simplest sort of social media content material.
These stats mixed show that TikTok has a lot of doable donors able to help your mission!
How are you going to use TikTok in your nonprofit?
With customers spending greater than 14 hours per thirty days on the app (Statista), your group has the potential to achieve customers a number of occasions. The query is, how precisely can your nonprofit group leverage TikTok to achieve extra donors?
Let’s run by means of three tips about how your nonprofit can use TikTok:
1. Don’t Neglect Hashtags
TikTok is not only for dance movies. The platform permits for all sorts of particular person and enterprise creators to take the stage, get artistic, share their tales, achieve supporters, and make modifications on the earth.
Hashtags are nonetheless an enormous deal on social channels, particularly TikTok. TikTok’s algorithm relies upon closely on customers’ hashtag pursuits. Hashtags are additionally important for serving to customers uncover your content material through search.
Together with hashtags, there’s some proof that means trending matters usually tend to find yourself on a consumer’s distinctive “For You” web page (also called the FYP) or the curated dwelling web page for movies associated to their likes, pursuits, and interactions on earlier movies or matters. So, it may be worthwhile to observe for what’s at the moment trending and hop into the dialog with associated content material, however ensure you keep genuine to your mission!
It’s straightforward to search out what’s trending. All you might want to do to search out out which hashtags are trending is faucet on the “Uncover” tab after which faucet ”Tendencies” on the high of the display.
2. You Don’t At all times Must Maintain It Quick
Not a number of customers know this (and TikTok won’t come out and say it) however like all companies, TikTok must sustainably develop its income. To maintain its development, it wants longer movies to advertise to its customers to promote extra advert house. Now, we all know this seems like a unfavorable take, however the very best place to be is on the great aspect of the algorithm within the social media realm.
Do you have to at all times create the utmost size allowed? No. However together with just a few long-form movies which can be associated to the hashtags getting used may also help get probably the most return out of your effort and time.
3. Discover Your Viewers
Roughly 50% of TikTok’s world viewers is beneath the age of 34.
There are particular subgenres of customers for everybody
.. It’s essential to work out who m you need to be participating along with your content material.
A good way to search out your target market is to watch your friends in these areas and see what hashtags they’re utilizing, and the format getting used for content material. Use these in your inspiration to get these in that house engaged with you!
Commenting and liking also can make it easier to construct relationships along with your particular viewers. The hopes are that your responses will encourage others to take a look at what sort of content material you’re creating in your web page.
Don’t neglect that constructing relationships with people with giant followings (aka “Influencers”) can vastly broaden your attain. Discover influencers with content material or missions that align with yours, get to know them, and encourage them that can assist you promote your mission.
One of the simplest ways to achieve publicity and construct a motion is to be as energetic as you’ll be able to with these which can be almost certainly to help you and convert them into ambassadors to assist broaden your mission.
Take a look at GiveSmart buyer the Sacramento Historical past Museum on TikTok. Their account has over two million followers (and counting). The content material they produce is various, participating, and matches into a distinct segment that applies to their mission.
Want some inspiration for TikTok content material?
To be efficient on any social media channel, your content material must be well timed and related to your followers’ present focuses. The extra related your group might be to your followers, the extra potential for donor development.
For those who’re trying to get some inspiration or an total planning information, try our Annual Fundraising Calendar. The 2022 GiveSmart Annual Fundraising Calendar delivers the foremost holidays, acknowledged consciousness moments, days of giving and connection, and enjoyable days (largely food-based) value celebrating and may also help you propose and tailor your content material all year long.
We are able to’t wait to observe you create and attain your fundraising objectives!