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Advertising and marketing Matching Presents In Your Donation Course of

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Matching items empower donors to make a bigger affect on a trigger that they care about⁠. That is typically executed by enabling them to contribute higher donation worth than they’d or might have been capable of give on their very own. To not point out, Double the Donation analysis experiences that 84% of donors say they’re extra more likely to donate in the event that they know an identical present is being provided.

That’s why advertising and marketing matching items in your donation course of is turning into an more and more in style selection. On this information, we’ll cowl 4 of probably the most impactful ways in which nonprofits like yours are selecting to take action, together with:

At most corporations, submitting an identical present takes just a few minutes⁠—and advertising and marketing matching items doesn’t need to be tough, both. It is sensible to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this sometimes happens whereas donors are actively making their donations, advertising and marketing matching items straight throughout the giving course of is without doubt one of the simplest methods you’ll be able to incorporate.

Let’s start!

Advertising and marketing Matching Presents With Donation Pages

To find out matching present eligibility, you’ll have to know the place your donors work. Fortunately, probably the most efficient methods to gather donor employment knowledge is by together with an non-obligatory area straight inside a company’s donation web page.

Donors are already offering your group with lots of useful data⁠—corresponding to their title, e mail, cellphone quantity, and even perhaps mailing tackle. Many people have a propensity to enter their employer’s title when prompted, as properly. That is very true while you present a little bit of context as to why you’re in search of the knowledge within the first place⁠—which is to determine matching present eligibility to get their donation doubled.

These are some greatest practices for advertising and marketing matching items inside your donation web page:

  • Embed Double the Donation’s autocomplete search device straight into the net giving varieties.
  • Spotlight the advantages of taking part in matching present applications, primarily rising affect on the trigger.

To not point out, the above research present that 1 in 3 donors are seemingly to present a bigger present if matching is utilized to their donation. Because of this incorporating matching items in your donation course of may even lead to considerably elevated donation sizes to start with.

Instance Content material:

  • “Please enter your using firm’s title to find out your eligibility for a company matching present.”
  • “Does your employer supply an identical present program? Enter your organization title under⁠—if your organization does match, you’ll obtain particular data on program tips and request directions on the affirmation web page after submitting your donation.”

Marketing matching gifts in your donation process on the donation page

Advertising and marketing Matching Presents With Donation Affirmation Screens

Your donors are clearly keen about your group⁠—and so they’re at a considerably excessive stage of engagement upon finishing an internet donation. Be sure you spotlight simply how straightforward it may be for donors to double their donations by taking a single extra step past their preliminary items.

These are some greatest practices for advertising and marketing matching items inside your affirmation display screen:

  • Make the most of related visuals to seize supporters’ consideration.
  • Inform donors that almost all corporations’ matching present submission processes will be accomplished in lower than 5 minutes.
  • Embed Double the Donation’s matching present plugin straight in your donation affirmation display screen to supply donors with quick access to firm tips and varieties.

By that includes matching items straight on the donation affirmation web page, you’ll be able to purpose to leverage donors’ giving momentum whereas your group and its trigger are nonetheless contemporary on their minds. It’s efficient and easy, and plenty of supporters can be joyful to take this subsequent step⁠—even perhaps instantly!

Instance Content material:

  • “Thanks for giving to help your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical present!”
  • “Donation full! Search our matching present database to search out out in case your contribution is eligible for a company match.”

Marketing matching gifts in your donation process on the donation confirmation page

Advertising and marketing Matching Presents With Donation Affirmation Emails

When your nonprofit receives a present, you must at all times remember to thank the giver⁠—which is commonly executed by way of donation follow-up (affirmation, acknowledgment, and so forth.) emails. This e mail can be an ideal alternative to advertise matching items to your donors. Their donations seemingly stay contemporary on donors’ minds, and slightly nudge saying that they will double their donations⁠—with out shelling out one other cent⁠—can go a good distance.

These are some greatest practices for advertising and marketing matching items inside your acknowledgment emails:

  • Incorporate hyperlinks to your devoted matching present fundraising web page the place donors can simply find extra data.
  • Use graphics or textual content hyperlinks to catch your reader’s eye and rapidly have interaction with them on the subject.
  • Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any items slipping by way of the cracks.
  • Present hyperlinks to recipients’ firm tips and varieties, or encourage donors to conduct a fast search of your easy-to-use on-line firm search device.

A person who has already made a donation to your group has demonstrated that they’re clearly keen about your trigger. Ensure that to spotlight matching items within the acknowledgment letters and emails that get despatched out, emphasizing the elevated affect that matching items can have in your mission.

Instance Content material:

  • “Thanks to your beneficiant donation to Atlanta College. Please click on the button under to find out whether or not your present is eligible for a company match out of your employer!”
  • “Your donation of $100 seemingly qualifies for an identical present from the Walt Disney Firm. Submit an identical present request to your employer by finishing the next steps. Then, tell us while you’ve submitted your match by clicking the hyperlink under!”
  • “Do you know that many companies supply worker giving applications the place they match donations to the Cat Rescue Membership? The tax-deductible element of your membership is generally eligible to be matched as properly!”

Obtain a full-length pattern matching present acknowledgment e mail for nonprofits.

Marketing matching gifts in your donation process on the confirmation email

Advertising and marketing Matching Presents With Matching Reward Recognition

At this level within the course of, you’ve seemingly already thanked your donors for his or her preliminary contributions to your trigger⁠—most likely even throughout the first 24 hours or so. However to your matching present donors, the appreciation shouldn’t cease there!

Recognizing your matching present all-stars after you obtain their company match is a good way to proceed selling matching items to your supporters. On the identical time, you’ll be able to enhance the chance that donors will take part within the matching present course of for the years and donations to come back.

These are some greatest practices for advertising and marketing matching items with matching present recognition:

  • Request that donors maintain you within the loop all through their match request course of, which allows you to higher observe incoming firm matches with the related donor.
  • Thank your matching present donors privately to precise your gratitude on behalf of the group and its beneficiaries.
  • Contemplate recognizing accomplished matching items publicly as properly⁠—corresponding to inside a publication or social media put up⁠—to thank donors and encourage others to take part.
  • Acknowledge that matching present donors went above and past their typical donation to request a company match on behalf of your nonprofit.

It can be an ideal thought at this level to reiterate the doubled affect made attainable by company matching items.

In lots of eventualities, your matching present recognition efforts would be the final touchpoint you’ve gotten with a supporter relating to a specific donation. You’ll wish to go away donors with a constructive impression of your engagements to make sure they’ll proceed within the relationship they’ve along with your trigger!

Instance Content material:

  • “Thanks to your beneficiant help of the Cat Rescue Membership. We’re joyful to tell you that we simply obtained a company match because of your current donation, and we drastically admire the effort and time you took to request the match on behalf of our group.”
  • “Do you know that 1000’s of corporations match donations made by workers? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date present, enabling her beneficiant $500 contribution to carry $1,500 price of affect on our mission. Discover out in case your present could also be eligible, too!”

Marketing matching gifts in your donation process on the matching gift recognition


When promoted successfully, requesting an identical present will be seen as the subsequent logical step {that a} donor takes upon submitting their preliminary present. Thus, while you incorporate matching present advertising and marketing efforts into your general donation course of, you’ll be able to assist information donors seamlessly from one process to the opposite.

If you happen to’re involved in studying extra about matching items, learn up on our different complete company fundraising guides:

Learn more about marketing matching gifts in your donation process with Double the Donation.

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