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Advertising Matching Items On Your Web site

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Your web site is probably going the primary place the place donors come to find out about your mission and, finally, make a contribution to the trigger. Advertising matching presents in your web site is an effective way to advertise the chance whereas encouraging donors to provide extra⁠—and make an identical present request.

Whereas lots of your web site’s guests could begin out as strangers, the aim is to impress each consumer⁠—and to ensure that all events depart feeling happy and looking out ahead to their subsequent go to. Matching presents are an effective way to do this.

With donors going the web giving route an increasing number of usually, a company’s web site encompasses countless alternatives to teach supporters about matching presents and drive them additional down the donation-matching funnel.

As a result of a nonprofit’s web site is such a multifaceted software, there are a ton of the way to market matching presents successfully throughout the on-line useful resource. On this information, we’ll dive into 4 of the commonest and impactful strategies for doing so:

As with all fashionable group, your web site is commonly the primary impression somebody has of your nonprofit. It’s important that you simply make it rely by sharing about matching presents each probability you get. The extra acquainted donors are with gift-matching initiatives, the extra possible they finally are to take part!

Advertising Matching Items With Devoted Match Pages

As you be taught extra about company giving, you’ll want to share this information along with your supporters. Whenever you inform donors about company philanthropy (and particularly worker or office giving alternatives), they’ll know their impression might be multiplied with out reaching again into their very own pockets. All they should do is request an identical present!

Probably the greatest methods to make sure every donor has entry to a variety of matching present info (and is aware of find out how to find extra), we suggest internet hosting a devoted company matching present internet web page in your web site. This fashion, donors can have quick access to a touchdown web page the place they will find out about matching present packages and uncover if their employers take part.

This web page can talk related info, comparable to matching present statistics or annual donation numbers, in addition to enable donors to seek for info with an embedded firm search software. It might even be so simple as stating what matching presents are!

Be sure to include the next finest practices for matching presents in your devoted match web page:

  • Start with a short overview of company matching present packages (and the place customers can find extra info on the subject).
  • Clarify the advantages of matching presents packages, each on your nonprofit and for the donors themselves.
  • Embed Double the Donation’s autocomplete search field in a extremely seen location on the web page.
  • Embrace your group’s contact info, together with mailing handle and EIN/tax ID quantity.

The aim of your matching present web page is to supply donors with a spot to each find out about matching presents and be spurred into motion on the spot. With Double the Donation’s matching present companies, for instance, you possibly can empower donors to take part with year-round entry to the varieties, tips, and directions they should submit matching present requests in minutes.

Instance Content material:

  • “Do you know that greater than 26 million folks work for corporations with worker matching present packages? You may too! Be taught extra about your employer’s matching present packages by getting into the corporate’s title within the under search field.”
  • “Matching presents allow our group to do extra for the kids in our group. Whenever you request a donation match on your present to the Kids’s Play and Studying Heart, you possibly can present much-needed sources for twice as many children we serve. Discover out extra concerning the packages with our FAQ part, or discover your organization’s tips right here.”

Marketing matching gifts on your website with a dedicated match page

Advertising Matching Items With Photographs and Buttons

Photographs and buttons are every extremely efficient methods to attract consideration to matching presents inside your group’s web site. Nicely-crafted visuals are considerably extra eye-catching than plain textual content hyperlinks (which are sometimes missed) and generally is a nice useful resource for driving web site guests to take an meant name to motion.

Be sure to include the next finest practices for matching presents utilizing pictures and buttons:

  • Model your pictures and buttons to your group and its web site by utilizing your current coloration scheme, font selections, and many others.
  • Use imagery to assist donors visualize the tangible impression that matching presents can convey your group and its mission.
  • Produce high-quality and visually interesting pictures and buttons⁠—keep away from blurriness, overcrowding, and imbalance⁠—that additionally add worth to your web site.
  • Select and talk a transparent motion that you simply’d like web site guests to take (comparable to visiting your matching presents web page or looking their employer in your organization database).

After you have your pictures and buttons created and able to go, contemplate incorporating a number of of those sources into your web site, together with different digital communications⁠—comparable to social media advertising and matching present emails⁠—as effectively.

Instance Content material:

  • “Get your present matched ⁠— request an identical donation out of your employer right here!”
  • “Be taught extra about matching presents! Click on right here to find your organization’s matching present tips.”

Marketing matching gifts on your website with images

Marketing matching gifts on your website with buttons

Advertising Matching Items With Navigation Bars

A web site’s navigation bar is used to supply guests with an simply accessible useful resource with which they will journey all through the location from web page to web page. For a lot of nonprofits, this navigation bar (often known as a “navigation menu”) incorporates essentially the most highly-trafficked pages.

Relying on the group in query, this may embrace gadgets associated to the group’s mission and imaginative and prescient, an “about us” web page, contact info for customers to get in contact with the crew, and quite a few methods to help the trigger.

By together with a hyperlink to your group’s devoted matching present internet web page (described above) inside your navigation bar, you possibly can enable customers to entry that info from anyplace in your web site.

Be sure to include the next finest practices for matching presents in your web site navigation:

  • Present quick access to matching present info straight out of your web site’s navigation bar by linking to your devoted matching present web page.
  • Select phrasing that’s straight to the purpose and simply understood by your donors and different web site viewers (for instance, “Double your Donation” or “Matching Items”).
  • Place your hyperlink as prominently inside your navigation bar as doable. Keep away from too many subfolders, which might defeat the aim of together with it within the web site menu in any respect.

Incorporating an identical presents hyperlink in your navigation bar permits donors to intuitively uncover matching presents. As soon as a consumer clicks the hyperlink or button, they can dive into all of the nitty-gritty particulars about matching present packages. However all it takes to spark that curiosity and get the consumer concerned is often only a few phrases throughout the navigation menu!

Marketing matching gifts on your website with a navigation bar

Advertising Matching Items With Methods to Give Pages

A purposeful web site is a necessity for each group. Not solely is it a useful useful resource for sharing details about your trigger and operations, nevertheless it additionally affords a useful supply of actual property for selling income alternatives⁠—each matching presents and in any other case.

For a lot of organizations, that’s the place their Methods to Give web page is available in!

A “methods to provide” web page is an space on a nonprofit’s web site the place folks find out about a variety of help choices for the group. This usually consists of on-line giving, upcoming occasions, junk mail donations, peer-to-peer fundraising alternatives, volunteer initiatives, and, after all, office giving packages comparable to donation matches and volunteer grants.

Be sure to include the next finest practices for matching presents in your “methods to provide” web page:

  • Present donors with direct entry to the instruments they should analysis their very own matching present eligibility (like an identical present firm search software).
  • Direct donors to a web page with extra info (e.g., your devoted matching present web page).

There are sometimes a ton of the way for supporters to contribute to your group, and also you’ll wish to promote all of them in your “methods to provide” web page. Then, as donors are in search of impactful alternatives to help your trigger, remind them that having their employers double their donations is an easy solution to make their present go additional.

Instance Content material:

  • “Searching for extra methods to help your favourite charities? See in case your employer affords matching presents!”
  • “Do you know that 1000’s of corporations match worker donations? Discover out in case your help is eligible for matching to double the impression of your present.”

Marketing matching gifts on your website with a ways to give page


Implementing matching present promotions throughout your web site is a serious step in boosting your income. Don’t overlook it!

People trying to get entangled in your giving within the first place will probably be extra inclined to contribute whereas current donors will be capable of simply find the knowledge they should get their presents matched by their employers.

As your group’s #1 advertising software, advertising matching presents in your web site is crucial.

Involved in studying extra about efficient matching present fundraising practices? Take a look at our different academic sources on the subject:

  • A Full Information to Fundraising Automation for Nonprofits. Increase extra on your group with much less time, cash, and sources by leveraging automation methods. Learn the way to fundraise higher throughout your on-line giving pages, donor administration system, matching present instruments, and extra with this information.
  • How Donor Employer Info Can Enhance Your Fundraising. Sharing company-specific matching present info with donors is a superb follow to comply with. However so as to take action, you’ll have to know the place they work! Be taught extra about gathering donor employment information and what to do with it right here.
  • Matching Reward Databases: Our Complete Information for 2022. Advertising matching presents throughout your web site and extra is made simpler with an identical present database. Discover this 360MatchPro information to uncovering every little thing you want to know concerning the main matching present software program resolution.

Learn more about marketing matching gifts on your website with Double the Donation.

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