Chime immediately introduced that Vineet Mehra will be a part of the corporate as its new Chief Advertising and marketing Officer, efficient Could 31, 2022. Mehra will assist the corporate to additional its mission of serving to its members obtain monetary peace of thoughts.
Mehra joins Chime from Good Eggs, the place he was Chief Development and CX Officer. Previous to Good Eggs, he was World Chief Buyer Officer at Walgreens Boots Alliance the place he helped steer the corporate by means of the height of the pandemic throughout the U.S. and U.Ok and World Chief Advertising and marketing Officer at Ancestry the place he and his crew reworked the model and introduced shopper genetics into the cultural mainstream making Ancestry DNA one of many best-selling merchandise within the class. Mehra additionally served as World President of Johnson & Johnson’s Child Care Division and World President of their Advertising and marketing Perform.
“Vineet is a superb match for Chime at an necessary interval of progress for our firm. His expertise goes nicely past the advertising perform. We’re enthusiastic about him serving to to speed up our motion to vary the best way monetary providers are designed and delivered.”
– Chris Britt, Chime CEO
Mehra will assume the CMO function from Melissa Alvarado, who will proceed to function a member of Chime’s government crew.
“I additionally wish to thank Melissa Alvarado who has led advertising and progress since our inception in 2014. She has scaled chime to develop into the No. 1 most cherished banking app immediately.”
– Chris Britt, Chime CEO
Mehra is a acknowledged chief, and was named by Forbes as one of many world’s 50 most influential CMOs, and in 2019, Advert Week named him as certainly one of their Prime 20 Tech CMO’s. In his function, Mehra will oversee Chime’s progress initiatives throughout the U.S. along with growing impactful advertising and promoting initiatives. Mehra will report back to CEO Chris Britt and function a member of the Govt Committee.
“Chime is a transformational firm that’s driving change and setting the brand new customary for member care within the monetary providers business. I’m excited to hitch at a stage of large progress and at a time when our members want us greater than ever. I’m keen to hitch the crew and construct off the robust basis already laid from the earliest days of the corporate. The longer term is vivid, and I can’t wait to get began.”
– Vineet Mehra
Mehra additionally serves as World Chairman of the Board at Effie Worldwide, and on the Advisory Boards of Spotify, and WPP, in addition to serving on the board of publicly listed AdTheorent, a number one programmatic digital-advertising firm.
Chime lately introduced the appointment of its new Chief Technique Officer and SVP of Company Improvement, Jared Grusd who will work alongside Mehra to enhance Chime’s present progress and to assist chart out and obtain brief, medium and long-term objectives seamlessly. Grusd joined Chime from Snap Inc. and previous to that Spotify.
Chime is a monetary expertise firm based on the premise that primary banking providers must be useful, simple, and free. Chime goals to revenue with customers not from them and has a enterprise mannequin that doesn’t depend on shopper charges equivalent to overdraft, month-to-month service, or minimal steadiness charges. For extra data: www.chime.com
Chime is a shopper fintech firm and never a financial institution so we shouldn’t be known as “Chime Financial institution”. Chime companions with The Bancorp Financial institution and Stride Financial institution, N.A., Members FDIC, that energy the financial institution accounts utilized by Chime Members.