It doesn”t really feel good to acknowledge it, however we fundraisers produce a gentle stream of ephemera: Stuff that solely issues for some time, then turns into ineffective.
Like tickets stubs from a present you went to final week. Or yesterday’s grocery receipt.
These items are helpful for a short while, then they flip into rubbish.
Do not feel unhealthy about it.
However be life like. Even essentially the most ephemeral ephemera is helpful.
The important thing to fundraising success is to ensure you actually seize that transient second of usefulness earlier than your fundraising turns into junk…
Be certain that it grabs consideration.
Be certain that it is easy, clear, emotional, and centered.
Be certain that it is simple to answer.
However most of all, be clear in your individual thoughts that your fundraising venture has solely a brief jiffy (or seconds) of life. You are not making a deathless basic — that will be an entire completely different activity!
Get comfy with the short-term nature of your fundraising. That is if you make it work finest.