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HomeFundraisingHow a Reside Occasion Element Helps Strengthen and Develop a Giving Day

How a Reside Occasion Element Helps Strengthen and Develop a Giving Day


Richland Provides is an internet giving occasion that encourages donations to Richland County nonprofits via their on-line giving platform, happening annually on #GivingTuesday and is hosted by The Richland County Basis.

Beginning in 2015, Richland Provides partnered with Mightycause to host their first ever giving occasion. It’s grown from elevating $64,000 from 316 donors within the first yr, to elevating $504,504 from 1,220 donors in 2021 with 86 native benefiting nonprofits. 

At the moment a serious spotlight of the giving day is the dwell Leaderboard Watch Occasion which occurs on the finish of the occasion. The purpose, to encourage nonprofit engagement whereas rallying for last donations.

The ultimate hour of the occasion is livestreamed on the Richland Provides homepage via Mightycause and on Youtube and Fb. 

First hosted in 2015, the Richland County Basis invited employees from collaborating nonprofits to their workplace on the finish of the day – the primary Leaderboard Watch Occasion. “Solely 4 folks confirmed up and it was a dismal occasion,” says Maura, “we took the subsequent yr off.” Two years later they determined to attempt once more, internet hosting the celebration at an area Richland County brewery.The climate was unusually heat for the Tuesday after Thanksgiving and we had an amazing turnout, a lot in order that we ran out of meals inside 20 minutes. So, the subsequent yr, we moved it to a bigger venue, expanded the celebration, added a DJ and extra meals. We provided an opportunity to win a grant prize incentive based mostly on attendance on the celebration. The occasion has grown bigger annually.”

The Leaderboard Watch Occasion advanced once more throughout 2020 as a result of pandemic. “COVID pressured us to modify the celebration to a livestream occasion,” defined Maura. Through the pandemic, the livestream part was much more important to constructing a reference to nonprofits and donors when an on-site occasion was not within the playing cards.

The Mightycause platform immediately linked the livestream to the entrance web page of the giving day website, making the touchdown web page a digital gateway to the enjoyable for website guests. 

Since adapting the occasion, the dwell stream part has caught. Collaborating nonprofits are welcome as soon as once more to attend the in-person 2 hour occasion however the livestream part helps to increase the attain to these unable to attend, constructing a novel reference to the neighborhood and serving to to drive donations through the last hours of the occasion.

Through the Richland Provides Leaderboard Watch Occasion, the Richland County Basis incorporates gamification with a guide random drawing of grant prizes.

To be eligible for the prize in 2021, a nonprofit group needed to elevate at the least $1,000 by the tip of the early giving interval, from November fifteenth via November twenty ninth. Tying the prize {qualifications} to early giving has helped construct momentum throughout early giving. 

One other distinctive side of the Leaderboard Watch Occasion is how the Richland County Basis ties within the earlier yr’s winners.

“Three years in the past, our Board of Trustees authorised further funding for Richland Provides. We began to supply video grants to the earlier yr’s winners six months prematurely of the subsequent Richland Provides,” says Maura. “We work with an area video manufacturing firm to supply two-minute advertising and marketing movies and play them again through the celebration. The general advertising and marketing increase of Richland Provides is large. For some newer nonprofits, it’s the first time they labored on a advertising and marketing plan.”

At the leaderboard watch party the Richland Gives leaderboards are displayed on a monitor.

On the Leaderboard Watch Occasion, the Richland Provides leaderboards are displayed on a monitor and particular prizes are drawn for many who qualify. 

When requested what their general purpose is for the Leaderboard Watch Occasion, Maura explains, “I seen that profitable giving days have nice occasions. We need to have enjoyable, encourage further giving and pleasant competitors over the past hours of Richland Provides. The unique purpose of Richland Provides was to supply a method for nonprofits to boost working income via an internet giving platform. We’ve got found it supplies a lot extra. It improves advertising and marketing, model consciousness, and will increase collaboration among the many native nonprofit organizations.” 

A enjoyable celebration to shut out the giving day is a superb technique to construct in a networking alternative for the contributors – connecting with donors, nonprofits, and sponsors.

Constructing in prizes and gamification tied to early giving has helped add pleasure and get donations rolling in earlier than the dwell occasion begins. Prizes like these assist construct yr over yr progress.

On the finish of the day the occasion helps collaborating nonprofits develop, construct their donor base, and be taught vital methods they will take with them as soon as the occasion has ended. 

As Maura says, the Leaderboard Watch Occasion “reinforces the truth that we’re a neighborhood that works and provides collectively. I consider it has elevated donations.” Richland Provides continues to point out sturdy yr over yr progress. They’ve seen a 68% improve in donations since 2019, breaking a report of their very own this previous yr surpassing the $500,000 mark in complete donations with 1,220 donors.

If contemplating including a dwell occasion part to your giving day it’s vital to you’ll want to solely tackle what you may efficiently ship. Begin small and permit your dwell occasion to develop and evolve together with your giving day. It’s vital to set objectives on your dwell occasion part.

“We’re a small employees, so solely tackle what you may deal with. I write a script for the livestream so we will hold monitor of the time and prizes. We work carefully with an area video manufacturing firm that makes the technical facets of a livestream run easily,” says Maura. “I’m within the planning levels for our subsequent occasion and need to get extra donors to the celebration,” says Maura. “I’m at all times pondering of recent methods to interact the nonprofit employees in Richland Provides. The celebration works as a result of it’s enjoyable and supplies an opportunity to win further grant prize incentives.” 

The Richland Provides Leaderboard Watch Occasion in 2019.


Take a look at the Richland Provides livestream of the Leaderboard Watch Occasion from 2021 right here

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