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Make the 2022 London Marathon your finest but: suggestions from JustGiving and MS-UK


We’ve teamed up with Katie Waller, Occasion Fundraiser from MS-UK, to carry you the most effective follow suggestions to assist make this 12 months’s TCS London Marathon your charity’s most profitable but!

Prepared to have interaction along with your supporters and information them via the London Marathon journey, from coaching up till (and after!) the massive day? Learn on… 

Common post-sign-up communication

Constructing a robust relationship along with your runners is a should – the group at MS-UK suggest reaching out to your fundraisers a minimum of as soon as a month. They typically name or e-mail their runners, to offer help and recommendation, and even some simple fundraising concepts to get their London Marathon journey off to an excellent begin.

Having an lively Fb group is one other nice approach to encourage your runners and create a way of neighborhood. Your supporters can share their tales, get to know different runners and have a good time each other’s progress. In case your charity doesn’t have the capability for this, or just not sufficient marathon runners to create your individual, right here at JustGiving, now we have our personal Working For Good Fb group – a welcoming neighborhood for working recommendation and motivation. Your supporters are greater than welcome to affix.

MS-UK additionally share month-to-month e-news, the place they thank their runners for his or her help and share common occasion updates and fundraising suggestions and tips. Additionally they supply Zoom calls with visitor speaker for his or her runners, the place they share coaching recommendation and reply any questions they could have in regards to the London Marathon. Common communication is a straightforward but efficient approach to stay engaged along with your viewers and help them all through their fundraising journey.

Inspire your runners with advised milestones and incentives

We all know that incentives are an effective way to encourage your London Marathon group and get their fundraising pages activated. For instance, this 12 months, we’re donating £5 to the primary 10,000 London Marathon pages created on JustGiving, to get your supporters’ fundraising off to an excellent begin.

MS-UK consider that incentives are an effective way to encourage your London Marathon group! They arrange the fundraising milestones all through the occasion timeline main as much as the London Marathon, to encourage fundraisers to satisfy sure fundraising targets by particular dates – giving their runners the motivation they want. This light push can be utilized for any fundraising occasion – large or small.

Counsel a ‘little and infrequently’ method to fundraising

With the present price of residing disaster, some might discover it tough to donate giant quantities to charity or host large fundraising occasions. Taking a ‘little and infrequently’ method is a simple approach to promote extra inclusive fundraising – supply your supporters easy fundraising concepts to encourage donations within the run as much as the London Marathon – irrespective of how small.

Listed below are some concepts to get you began:

  • Bake gross sales
  • Quiz nights
  • ‘Come Dine With Me’ dinner events
  • Ask donors to donate the ‘price of a espresso’
  • Sponsor a mile and have the donor’s title printed on the runner’s shirt

Asking supporters who aren’t presently in a position to donate to share pages on their social media channels is one other method they’ll become involved, with out spending cash.

Have a good time your fundraisers

Our remaining tip is easy: have a good time your fundraisers! It’s essential to let your supporters know the way proud you’re of them, at each step of the London Marathon journey – from preliminary coaching, to the end line and past.

Make sure to preserve in common contact along with your runners, examine in with them all through the coaching course of and thank them for his or her arduous work, calling out their coaching progress, in addition to their fundraising achievements.

Utilizing a marketing campaign web page in your marathon group? Why not use a chief board to shout out prime fundraiser of the week or month? Don’t overlook to snap some nice photographs in your socials on the massive day too!

Lastly, we’d prefer to remind you to encourage your supporters to make the most of the complete options JustGiving has to supply. Personalising their JustGiving web page with a profile photograph, common updates and a fundraising goal will drive extra web page views and, in flip, donations. Don’t overlook, your runners can sync their JustGiving web page with their Strava or Fitbit account too!

We’re wishing you and also you and your supporters the perfect of luck with this 12 months’s London Marathon! Wish to study extra? Tune in to our London Marathon webinar with Katie and MS-UK, overlaying all of the following pointers and extra. 




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