Nashville, Tennessee (June 6, 2022) — The Common, a subsidiary of American Household Insurance coverage, has employed Power BBDO as its new Company of Report after a aggressive pitch course of. The choice was made after a assessment that began in February.
The Common, a frontrunner within the non-standard insurance coverage market, has undergone a considerable model reinvention lately.
“We had been on the lookout for a accomplice who may deliver new that means to our model and character by a performance-driven, digital-first mindset,” mentioned Kale Sligh, VP of Advertising at The Common. “A accomplice with the best capabilities and collaborative fashion to proceed to speed up our transformation journey.”
Power BBDO will proceed to work with The Common’s ambassador, Shaquille O’Neal, who turned a buyer whereas in faculty at LSU and has been featured within the model’s most up-to-date campaigns.
Power BBDO’s first marketing campaign work is about to launch by the top of 2022.
“From our first assembly, we had been impressed by the deeply empathetic method that The Common takes to supporting its clients,” mentioned Jeff Adkins, President and CEO of Power BBDO. “The corporate has saved folks on the street for practically 60 years, discovering new and revolutionary options to provide folks a break after they want it most. We will’t wait to accomplice with The Common staff to satisfy that ambition.”
The account shall be led out of Power BBDO’s Chicago workplace, with collaboration from BBDO New York, who at present serves as AOR for American Household Insurance coverage.
“We’re thrilled to proceed to develop our partnership with American Household Insurance coverage” mentioned David Lubars, Worldwide CCO of BBDO. “The Common is a unbelievable group with a robust heritage, we stay up for collaborating with the staff to ship enterprise and brand-building work collectively.”
The Common Vehicle Insurance coverage Companies, Inc. (The Common®) is a licensed insurance coverage company and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Household Mutual Insurance coverage Firm. By its insurance coverage firm subsidiaries and their predecessors, PGC has been writing vehicle insurance coverage since 1963, serving clients who could discover it tough to acquire insurance coverage from different carriers at an affordable fee. Go to www.thegeneral.com or comply with The Common on Twitter, Instagram, and Fb.
About Power BBDO
Power BBDO is a modern inventive group that energizes folks and types. Primarily based in Chicago, it’s a subsidiary of the BBDO Worldwide Community. Day by day, BBDO folks in 81 nations work job by job and consumer by consumer to create and ship the world’s most compelling industrial content material. BBDO is a part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com).