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They Thought They Had been Shopping for Obamacare Plans. What They Obtained Wasn’t Insurance coverage.

Tina Passione wanted medical insurance in a rush in December. The newly retired 63-year-old was relocating to suburban Atlanta together with her husband to be nearer to grandchildren. Their home in Pittsburgh flew off the market, they usually had six weeks to maneuver out 40 years of recollections.

Passione mentioned she went on-line to seek for the federal medical insurance market, clicked on a hyperlink, and entered her data. She promptly bought a number of calls from insurance coverage brokers and purchased a plan for $384 a month. Later, although, when she went to a pharmacy and physician workplaces in Georgia, she was instructed she didn’t have insurance coverage.

Actually, it mentioned it proper on her card: “THIS IS NOT INSURANCE.”

Passione is one among 10 shoppers who instructed KHN that they thought they have been shopping for insurance coverage however discovered later that that they had been offered a membership to a Houston-based well being care sharing ministry known as Jericho Share. The ministry shaped in 2021 when Home of Prayer and Life Inc., a half-century-old Christian congregation, assumed the title Jericho Share, in keeping with Texas enterprise filings.

Well being care sharing ministries are faith-based organizations whose members comply with share medical bills. The ministries grew in recognition earlier than the Inexpensive Care Act’s mandate for having insurance coverage protection was repealed as a result of they provided a less expensive various to insurance coverage. However they don’t seem to be insurance coverage, largely not regulated as such, and don’t essentially cowl members’ medical payments. Massachusetts is the lone state that requires ministries to usually report information, and solely about half of claims submitted to ministries there have been deemed eligible for fee. This spring, the Colorado legislature handed comparable necessities that await the governor’s signature.

The Higher Enterprise Bureau provides Jericho Share an F ranking, its lowest, and its web site exhibits greater than 100 complaints filed in lower than a yr. Texas Division of Insurance coverage paperwork present two complaints, from February and March, about Jericho Share. The division responded to each by saying it regulates insurance coverage, which ministries are usually not, and forwarding them to the state lawyer basic’s workplace. The lawyer basic’s workplace didn’t reply to KHN questions in regards to the standing of the complaints.

John Oxendine, a lawyer who was elected 4 instances as Georgia insurance coverage commissioner and ran for governor as a Republican in 2010, responded to KHN inquiries made to Jericho Share. If memberships are being offered to shoppers in deceptive methods, “that’s a great way for a dealer to get fired,” he mentioned.

“Jericho Share doesn’t tolerate any kind of misrepresentation or unethical conduct on the a part of its packages,” in keeping with an announcement despatched by way of Oxendine. “Every time we turn into conscious of inappropriate conduct, we take applicable motion to treatment the scenario.”

Customers can at all times cancel their Jericho Share plans, Oxendine mentioned. Many shoppers who spoke to KHN did cancel their plans and obtain refunds, however a number of mentioned the method to take action was irritating. Some have been left to type out fee for payments they incurred whereas they thought they have been insured. At the very least seven of the folks KHN spoke with mentioned they ended up with Jericho Share after starting their medical insurance searches on Google.

A screenshot of a Google search for "healthcare marketplace" shows three advertisement links before a listing for, the federal government's health insurance marketplace.
A screenshot taken Might 11, 2022, exhibits ads for “lead-generating” web sites that popped up after Googling “healthcare market.” Essentially the most related search result’s the federal authorities’s official medical insurance market, screenshot of

Encountering such points whereas purchasing for medical insurance is just not unusual, mentioned JoAnn Volk, co-director of Georgetown College’s Middle on Well being Insurance coverage Reforms. She co-authored a 2021 report that discovered “deceptive advertising practices” have been directing shoppers to various well being plans, like ministries, that may value greater than market plans and provide fewer protections.

“It’s particularly unlucky as a result of folks have got down to purchase complete protection,” Volk mentioned.

Susan Fauman looks at the camera while taking a selfie. The background behind her is blurred.
Susan Fauman thought she was shopping for medical insurance however discovered later that she had purchased a membership to Jericho Share, a Houston-based well being care sharing ministry.(Susan Fauman)

Susan Fauman, 47, a metalsmith from Germantown, New York, relied on her partner’s insurance coverage protection however needed her personal insurance coverage coverage earlier than submitting her divorce paperwork final fall. Fauman mentioned her Google search landed her on a sequence of what the promoting business calls “lead-generating” web sites: nongovernmental webpages that join insurance coverage brokers to shoppers.

Not one of the shoppers KHN spoke with might say with certainty which web site finally linked them to the brokers who offered them Jericho Share memberships. and are among the many lead-generating web sites that present up on Google when somebody searches with phrases corresponding to “Obamacare insurance coverage” or “healthcare market.” These web site listings are literally ads that resemble odd Google search outcomes however are labeled with the phrase “Advert” and are positioned above probably the most related search outcome: the federal authorities’s official medical insurance market,

Google spokesperson Christa Muldoon mentioned firms that publicize on searches associated to the Inexpensive Care Act should show they’re licensed to promote insurance coverage through the federal or state marketplaces.

These marketplaces let shoppers store for complete medical insurance, inform them whether or not they qualify for monetary help, and join shoppers with enrollment help, if wanted. In contrast, lead-generating web sites usually simply promote the private data supplied by shoppers to insurance coverage brokers and brokers who can promote different varieties of plans.

Fauman mentioned she unwittingly put her data into what turned out to be a number of lead-generating web sites. She was quickly inundated with cellphone calls from insurance coverage brokers, she recalled.

Wanting to get insurance coverage, Fauman mentioned, she purchased a plan for about $330 a month, plus a $99 sign-up price. She mentioned the dealer — who, she later realized, by no means named the plan — mentioned she’d have mainly no copays and no restrictions on the place to get care. However he didn’t inform her it was a well being care sharing ministry, she mentioned, or that it wasn’t insurance coverage — one thing she didn’t know to ask about. When she obtained her Jericho Share card with its disclaimer, she thought, “What the hell did I join?”

Ministries and aggressive insurance coverage advertising practices have raised eyebrows earlier than, and the Washington state lawyer basic issued a client alert final yr about “adverts and web sites posing because the official medical insurance market.” However Georgetown College’s Volk mentioned large-scale crackdowns would doubtless require cooperation by a number of state regulators as a result of states are the default enforcers of insurance coverage guidelines. The Federal Commerce Fee did carry a case towards a Florida-based operation in 2018, alleging it collected over $195 million by enrolling shoppers in “nugatory plans.” The case is ongoing.

And it’s not at all times clear who can and must be defending shoppers on this sophisticated house that covers private and non-private insurance coverage, interstate commerce, web sites, and well being care sharing ministries.

The Facilities for Medicare & Medicaid Providers manages the web site. “When CMS sees an advert we expect is misrepresenting, we share it instantly with the major search engines,” deputy administrator Ellen Montz mentioned in an announcement.

Louise Rasho, a spokesperson for MediaAlpha, which operates, mentioned in an electronic mail that the corporate’s code of conduct doesn’t enable brokers who purchase buyer results in mislead shoppers. It periodically screens calls to make sure compliance. She additionally famous the positioning has disclaimers saying that it isn’t a authorities web site.

Craig Sturgill of Excel Impression LLC, which owns, mentioned that if the corporate learns a dealer has damaged the legislation or used questionable techniques, it terminates contracts and takes “additional motion” as vital. “As a digital advertising firm, we aren’t essentially within the enterprise of deeply educating shoppers from beginning-to-end about all of their accessible choices,” Sturgill mentioned in an electronic mail. “Our function is to attach shoppers to advisors who can and may successfully educate shoppers.”

The dealer callback quantity that client Hemani Hughes mentioned she used to right the spelling of her title on her Jericho Share plan — earlier than she realized it was a ministry — is listed on the web sites of the Higher Enterprise Bureau and the Utah Insurance coverage Division as belonging to Florida-based Prosperity Well being LLC. In an electronic mail, Prosperity Well being’s registered enterprise agent, Ahmed Shokry, mentioned it had “by no means offered Well being Shares.”

Hughes, a 49-year-old communications strategist in Kansas, mentioned she was offered a Jericho Share plan in February after particularly telling a dealer she didn’t desire a well being care sharing ministry plan. Hughes mentioned she realized after her name that the dealer by no means talked about the plan by title, saying solely that she was signing up for a “nationwide PPO” and strolling her by way of the copays.

When Hughes realized it was a well being care sharing ministry, she mentioned, she known as to cancel her plan. She was met with what she described as “a reasonably manipulating and really belligerent gantlet of customer support reps and maintain instances” over a number of calls.

At one level, Hughes mentioned, the folks she was talking with instructed her it was irresponsible to go with out insurance coverage — though Jericho Share itself is just not insurance coverage.

Tina Passione smiles while taking a selfie outdoors.
When Tina Passione was trying to find medical insurance on-line, she entered her data into what she thought was a authorities web site for Inexpensive Care Act plans. After being inundated with calls, she bought a plan. However when she went to the pharmacy and physician workplaces, she was instructed she didn’t have insurance coverage. Actually, it mentioned it proper on her card: “THIS IS NOT INSURANCE.” (Tina Passione)

Hughes outlined her story in a grievance she filed with the Higher Enterprise Bureau. Jericho Share responded to the patron watchdog that it was contacting Hughes instantly to guard her personal well being data and mentioned, “We’re working very diligently to research this grievance totally.” Hughes finally obtained a refund.

Passione mentioned she filed her grievance with the Higher Enterprise Bureau after she couldn’t get a straight reply about fee for her physician appointments and prescriptions. In March, Passione canceled her Jericho Share plan and signed up for COBRA protection by way of her former employer for $782 a month.

“A bit costly, however no less than I do know what I get,” Passione mentioned.

She mentioned she was reimbursed by Jericho Share for one month’s fee and is ready to listen to whether or not her bank card firm can recoup funds she made in January and February.

Fauman, who additionally filed a grievance, obtained a refund, too, however spent two months uninsured and averted calling her physician whereas she sorted out the scenario.

“I used to be afraid of what it was going to value me,” Fauman mentioned.

She ultimately bought market insurance coverage with the assist of a “navigator,” somebody skilled to assist shoppers enroll in protection with out incomes a fee. After subsidies, Fauman’s premium is round $95 a month, costing her about $2,800 much less a yr than what she mentioned her Jericho Share plan would have — and her new plan is definitely insurance coverage.

The place to Purchase Market Insurance coverage
To discover a medical insurance plan, go to the federal market,, or name 800-318-2596.



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