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We’re Hiring a Humbly Assured PR Specialist

About Us and Why We’re Hiring

We construct “You Want a Funds,” the most effective budgeting software program and academic content material round. (YNAB, pronounced “why-nab” in the event you’re within the know). For greater than a decade, folks have been utilizing YNAB after which telling their family and friends what a distinction it’s made of their lives. Google us, or learn a few of our App Retailer evaluations, and also you’ll see what we imply. We love constructing one thing that has such a constructive impression on so many individuals’s lives. 

We’re on the lookout for a pure storyteller, connector, and press whisperer with on-the-ground public relations expertise, to assist develop our media relations efforts.

The proper individual may have expertise working with media and know the right way to craft a pitch and safe a killer placement. Actually, whereas studying that final sentence, you most likely began making a psychological record of individuals you’d need to join with proper out of the gate. 

Our future Public Relations Specialist understands what makes an awesome story AND what makes one thing media-worthy.You like nothing greater than packaging all of it up and getting it in entrance of the correct individual, on the proper time. 

You’re proper up our alley if, when you think about all of the superior thought leaders, content material, and success tales that the YNAB advertising workforce produces,  and you may’t assist however consider 14 different methods you’d pitch and put it up for sale all. (We will’t wait to listen to your concepts!)

Necessities (these are actual, precise necessities):

  • We care extra a couple of excessive proficiency degree than years of expertise, however we anticipate that not less than 2 years of expertise within the following areas of public and media relations will finest set you up for fulfillment right here. You ought to be completely (and humbly) assured in your capability to:
    • Drive quick media relations outcomes by means of efficient pitching.
    • Usually safe protection in digital, print, broadcast, podcasts, and many others.
    • Coordinate with conventional and non-traditional media, together with influencers and associates.
  • You reside inside +/- 2 hours of Central Commonplace Time (UTC-6).
  • You may have a humorousness and the flexibility to suppose in your toes (this feels like improv, which isn’t a requirement, however how superior is improv?!).
  • Your glorious time administration expertise make juggling a number of initiatives, priorities, and pitches look simple. 

That’s a super-brief intro to what you’ll be engaged on, however first chances are you’ll be asking—will I even like working with this workforce? Let’s discuss a bit about life at YNAB, after which we’ll go into extra element about what we’re on the lookout for. 

We’re worthwhile, bootstrapped, and rising. YNAB began in 2004 and we haven’t taken any exterior funding—we’re in it for the lengthy haul. We now have one overarching requirement in relation to becoming a member of our workforce: our authentic Core Values Manifesto has to actually click on with you. In case you’re nodding emphatically whereas studying it, you’ll most likely actually prefer it right here, and we will’t wait to listen to from you!

At YNAB, we reside our Core Values every single day, and we imply it once we say we’re an equal alternative employer. We consider {that a} range of backgrounds, skills, beliefs, and experiences are crucial to our success, and we’re enthusiastic about making a welcoming, supportive, and collaborative atmosphere for all workers. All are inspired to use as we proceed to develop a wise, hard-working, and various workforce who loves working collectively to construct one thing that issues.

We additionally work actually exhausting to make working at YNAB an incredible expertise, and we have been (humbly) proud to be named Fortune’s #1 Greatest Small Firm to Work For for the final two years. We now have a workforce filled with actually distinctive folks—and we’d like to introduce you to a couple of them!

Who you’d be working with:

Haley, PR Supervisor: Haley was our first PR rent and she or he has performed ALL the issues and worn all of the hats for a whirlwind two years. True story: on Haley’s first day, we have been in the midst of launching our YNAB 4 Good program and she or he jumped proper in and made key enhancements to the messaging like she’d already been on the workforce for 10+ years. She is stuffed with strategic, large concepts with out ever dropping sight of the small print. To not point out punny, simply so, so punny. You’ll love being managed by Haley. 

Janelle, Chief Delight Officer: Janelle spends her days obsessing over the right way to delight our prospects and rally our YNAB Ambassadors. She is artistic and hilarious and considerate and it’s not unusual for the overarching sentiment after considered one of her updates to be alongside the strains of, “Oh man, I need that job!” Ask her in regards to the time she despatched a person roses and bananas… as a result of that basically occurred. 

Sarah, Social Media Supervisor: In case you’ve scrolled by means of any of our social platforms, you immediately acknowledge Sarah’s simple going nature and comforting smile. We will’t inform you the place Sarah lives as a result of as you’re studying this, she’s exploring the nation along with her household of their model new full-time camper life! Sarah is our resident skilled on all issues associated to social media; she manages our total social technique and is the most effective sounding board for brand spanking new concepts. Did we point out that her pure media presence and talent to hit a speaking level is a publicist’s dream? Oh yeah, you’ll have enjoyable pitching alternatives for Sarah!

Lindsey, Head of Advertising and marketing: Lindsey grew up in PR and loves nothing greater than brainstorming all of the issues. She is worked up to have one other individual to throw her wild, random concepts and hair-brained schemes. (Haley can also be fairly excited for this.) She might be the almost definitely on the workforce to delete one thing essential, but in addition the primary to encourage your progress and assist you discover work that lights you up. You’ll love being managed by Lindsey (nearly as a lot as Haley), whereas Haley goes on maternity depart within the Fall. 

How You’ll Work at YNAB

Now that you just’ve met a few of your potential future teammates, let’s discuss extra about YNAB as an organization. Right here’s how we function:

Reside The place You Need

We’ve at all times been a completely distant workforce, and have folks everywhere in the world. For this specific place, nevertheless, we’re on the lookout for somebody inside +/- two hours of Central Commonplace Time (UTC-6), because of the excessive quantity of synchronous coordination wanted with the remainder of the workforce. Wherever inside these time zones is okay, although. Simply ensure you have a dependable web connection.

No Outrageous Hours

We would like everybody to have a full life exterior of YNAB, and we seldom work greater than 40 hours per week. There have been a couple of events the place issues acquired busy and folks needed to put some further time in. However then they took some further time without work, so all of it balances out. We work exhausting and good however we’re on this for the lengthy haul.

Take Trip (Significantly)

We would like you to take trip. Actually, we now have a minimal trip coverage of three weeks per yr. 5 weeks feels about proper (plus two further weeks for our company-wide December break). It’s essential to get loads of downtime and get out and do one thing. We’ll stay up for seeing footage of your adventures in our #office_wall Slack channel!

The YNAB Retreat

When the pandemic isn’t conserving us from touring, we get the groups collectively annually to make amends for spreadsheets and powerpoints in a Greatest Western convention room. Simply kidding. To this point, we’ve performed Costa Rica, a gigantic cabin within the mountains, a seaside home within the Outer Banks, a ranch in Montana, and most not too long ago, Laguna Seaside. We work collectively, play collectively, and reinforce the bonds we’ve made as a workforce and firm. Yearly, we depart refreshed, motivated, and excited for the yr forward collectively.

Up Your Recreation

We’re severe about serving to you enhance your craft. We finances for it (hey-o!). Suppose conferences, on-line programs and subscriptions, devoted time away from work to study one thing new… It’s actually as much as you and your supervisor. However we like to see our folks rising.  

U.S. or Worldwide? Nice!

Our workforce is unfold everywhere in the world, together with Switzerland, Argentina, Mexico, Canada, the UK, and everywhere in the United States. We presently arrange workforce members who reside within the U.S. or U.Ok. as workers, and people who reside in different nations as unbiased contractors. You’re an equal a part of the workforce regardless of the place you reside!

As talked about, we now have a while zone restrictions for this function, however so long as you’re inside +/- two hours of Central Commonplace Time (UTC-6), we’re good!


For full-time W2 workers within the U.S., we provide incredible well being, dental, and imaginative and prescient insurance coverage, the place we cowl 100% of the premium for you and your loved ones. No have to examine your imaginative and prescient, you learn that proper—100%. Though in the event you did have to examine your imaginative and prescient, NBD, we’ve acquired you coated! 

For full- and part-time W2 workers within the U.S., we even have a Conventional and Roth 401(ok) possibility. YNAB matches your contributions as much as six %, and matches vest instantly. (Are you a private finance junkie like our founder Jesse? He arrange YNAB’s 401k to have the bottom charge construction attainable, the place all plan prices are paid by YNAB, not your retirement nest egg. The funding funds out there are incredible, passively-managed, extremely low-cost index funds. You’re not a PF junkie? Belief us, it’s superior.) For U.Ok. workers, we additionally contribute six % to your pension.

We additionally supply beneficiant paid parental depart for all full-time workforce members. (Right here’s to growing the world’s budgeters, one little one at a time!)

Aggressive Compensation

The beginning wage vary for this place is $50,000 – $70,000 USD yearly. We take into account raises yearly, and have a bi-annual profit-share bonus. YNAB wins, you win—that sort of factor.

Different Tidbits

  • When you begin, we DEMAND (in a pleasant, ALL CAPS IS YELLING manner) that you just fill out your “Bucket Checklist” spreadsheet with 50 gadgets. (That’s more durable than it sounds!) 
  • The bucket record actually helps in deciding what we must always offer you in your birthday and the vacations.
  • We’re all adults. There’s no have to punch a clock, or ask for permission to take off early one afternoon to go see the physician. We take a look at what you accomplish, not how lengthy you’re in entrance of a pc.
  • We’re presently trialing a four-day work week! For us, this implies 4 common days of labor adopted by a three-day weekend…each week. That is new to us, and we’re studying rather a lot, however we’re enthusiastic about what it might imply each for the corporate and our workforce members.  
  • We would like you firing on all cylinders so we’ll set you up with a shiny new laptop and exchange it each three years.
  • Did we point out that YNAB makes an enormous, constructive distinction in folks’s lives? You might not suppose that issues a lot, however then a couple of months down the street you’ll notice it’s made your job actually, actually pleasant. Don’t underestimate this one!

Apply Now

If this feels like your supreme atmosphere, learn on as a result of now we need to discuss you, and the way you’ll play an enormous half in altering folks’s lives.

Now, again to you, our new PR Specialist….

Earlier than “content material advertising” and “word-of-mouth advertising” have been buzzwords, YNAB’s advertising efforts have been anchored in content material and group. It’s what we do finest. However we now have lots of people centered on creating the content material, and only a few with bandwidth to actually concentrate on media relations.. That is the place you are available. 

You might be filled with concepts. There are tales to inform, press rearing to listen to them, and media alternatives to land! Media tales to land! 

You see our loopy, loyal fanbase and it will get your wheels spinning—oh, the issues you may do with the 2 households who acquired YNAB license plates, or the couple that threw a YNAB-themed Valentines date!  

If we informed you that you’ve got entry to a Monetary Wellness Report full of mind-blowing information that reveals the advantage of budgeting within the office, your head may explode with the media protection potential. (Oh, the potential!!) 

You’re most likely a storyteller in your personal proper, and though we now have content material creators, you wouldn’t be shy about diving proper in and writing pitches, bylined articles, and press-ready surveys and reviews.

You might be our supreme candidate in the event you: 

  • Have not less than 2 years {of professional} expertise in public relations
  • Company expertise
  • Excel at juggling a number of initiatives and timelines at any given second and switching gears, retains you recent and stimulated 
  • Opportunistic and proactive about sourcing, growing, and executing potential media campaigns
  • Snug initiating and sustaining relationships with press, influencers, and associates 
  • Perceive the right way to pitch the correct media, the correct content material, on the proper time
  • Persistent. As a result of media. 
  • Make us giggle 
  • Handle your time exceptionally properly and cozy working remotely. 
  • Extremely organized, versatile, and collaborative 
  • By no means met a deadline you didn’t love 
  • Self-motivated and pushed by nature, possibly even slightly aggressive. 
  • Keep laser-focused on the large image, with out dropping sight of each. final. element. 
  • Wildly productive and unbiased, however a team-player at coronary heart. 


  • Apply beneath by Sunday, June 5, at 11:59pm PST. Agency. It’s an actual deadline. The type you’re keen on.
  • Connect a PDF of your cowl letter. In your cowl letter:
    • Introduce your self and clarify why this place is of curiosity to you, and why you’ll be an awesome match. Please restrict this part of the quilt letter to 1.5 pages at most. 
    • On a separate web page of your cowl letter, reply the next questions (with every response being a couple of paragraph in size): 
      • 1. What attracted you to this place? (This isn’t about what attracted you to the software program.)
      • 2. What standards do you search for when looking for your subsequent firm or place?
      • 3. What are your favourite and least favourite components of your present job?
      • 4. Inform us a couple of time whenever you needed to study one thing new to excel at your job.
      • 5. Inform us a couple of media placement you might be pleased with. From idea to placement, how did you land the hit and what objectives did it assist accomplish?
      • 7. With what you recognize about our model and our product, share some journalists or media retailers that you just suppose can be all for YNAB, and why. 
  • Connect a PDF resume. In case you don’t have a resume since you aren’t even certain you’re seeking to change jobs, that’s high quality! A casual overview of your work and training historical past are all we’re on the lookout for.
  • Our objective is to make the recruitment and hiring course of as accessible as attainable. If we can assist you with an accessibility want, please e mail us at [email protected] and point out the function you’re making use of for within the topic line. (Please notice that we will solely reply to messages associated to lodging.)
  • Although we all know it’s customary in some areas, we’d want it in the event you didn’t share a headshot in your utility supplies. Thanks!

We’re excited to listen to from you!

P.S. We’ll ship you a affirmation e mail when you apply. Please add that e mail to your secure sender record, to make sure that future emails come by means of. (If it’s not there, remember to examine your spam or junk e mail folder.)

P.P.S. In case you’re not all for or out there for this place, however know somebody who’s, we’d actually respect it in the event you handed this alongside!

Apply Now



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