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What’s Driving Retention in On-line Diploma Packages? New Insights from our Information-Backed Report


The Coursera platform has grow to be a hub for main universities to construct and provide their on-line levels to an keen viewers of people worldwide. From the actions of 1000’s of scholars enrolled in our college companions’ diploma applications, we’re in a position to derive new insights on how people are participating with on-line for-credit programs, what helps them succeed, and which actions most drive their retention. All through our new report, Drivers of Retention in On-line Diploma Packages, we provide data-driven finest practices for driving larger retention in on-line diploma applications. 

We see a wide range of components driving scholar retention in diploma applications supplied on the Coursera platform. The next are actions universities can take to bolster their college students’ probability of staying of their applications:

Construct on open content material success

Suggest related open programs on Coursera. College students who full an open course are 12% extra prone to persist of their diploma. Those that take open programs that stack into the diploma are 3% extra prone to stay of their applications.

Set college students up for a powerful begin

Present assets, workplace hours, and one-on-one query answering to assist college students submit their first evaluation efficiently, which will increase their retention in this system by 6%. Efficiency is a powerful indicator of scholars’ later persistence, with first-term grades rising as particularly vital.

Embrace workers grading

Enhance motivation by means of professional grading and suggestions. Having no less than one staff-graded evaluation drives a 6% enhance in scholar retention.

Encourage frequent studying

Use strategies like quick movies and smaller assessments all through the course to assist guarantee college students return regularly to the diploma programs. Having college students be taught throughout extra days results in a 5% achieve in retention and is a extra vital driver than complete studying time.

Design hands-on tasks

Hold college students progressing with hands-on tasks the place they’ll apply their new expertise. Throughout writing, coding, and artistic tasks, these alternatives drive 3% larger retention. A remaining challenge is a superb alternative to offer any such hands-on challenge and culminating expertise for the course.

Use apply alternatives

Embrace ungraded assessments for low-stakes testing and to additional college students’ understanding. Having apply assessments drives a 2% enhance in scholar diploma retention. 

For extra specifics and actionable takeaways, please go to our Drivers of Retention in On-line Diploma Packages report in full. We stay up for our continued partnership with universities to create extra environment friendly and efficient designs, elevating school’s on-line educating to new heights.




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